Have you claimed your spot at NerdioCon 2023 yet?! Spaces are limited and selling out fast so please visit www.nerdiocon.com to register to attend and join us and our fantastic partners and sponsors in paradise.
To bring visibility to some of the experts you catch at the conference, we’re pumped to share our interview with Amelia Paro, Director of Channel Development, Kaseya!
Tell us a bit about Kaseya and your current role with them.
Kaseya provides best-in-breed technologies that allow our customers to efficiently manage, secure and backup IT under a single pane of glass, known as IT Complete. It’s the world’s first and only purpose-built platform designed to directly address the challenges of DO-IT-ALL, multi—function, IT professionals. Kaseya is one vendor with everything you need, with tools integrated to save you time and smart enough to help you get more done, all in a way you can afford. We have solutions that serve both MSPs and internal IT teams.
My current role at Kaseya is that of a brand ambassador, responsible for developing new partner relationships and building and cultivating long-term relationships within the MSP / IT Channel community to add value to and drive growth for our customers and partners. My primary objective is to evangelize Kaseya’s products and services within the communities/markets we serve, engage via various channels, and build a community of user/customer evangelists. I strive to serve as a leader within the MSP community (and be the voice of the MSP for Kaseya) through continual engagement with current peer groups and unlocking new industry opportunities with new peer groups, MSP communities, industry leaders, and others. I also provide support to our partners through our MDF and partner support & enablement programs.
How did you get to this point in your career, and what sustained or prompted your interest in the tech industry?
How did I get to this point in my career? I have been in the tech industry for over ten years in both B2B and B2C environments. I cut my teeth selling ERP software – SAP and Oracle, and then eventually left to join a small MSP just starting out. I gained a wealth of experience from managing and growing a successful MSP in AZ and working with clients across the US in the financial sector, non-profits and unions, and Fortune 500 retail organizations. Through my own struggles and successes, I have a deep understanding of the challenges faced by MSPs and have extensive experience with the development of strategies for fast-tracking ROI after adopting a new technology solution. I experienced great success during my years with the MSP and am passionate about seeing Partners gain the same success and profitability.
Can you tell us about what you plan to speak about at NerdioCon? Why will this be relevant/important for partners?
I’m going to be speaking about Datto’s Global State of the MSP Report, because this year’s study resulted in some really interesting statistics. Competition, revenue growth, and new client acquisition ruled as the top challenges facing MSPs, with profitability and improving operational efficiencies coming in right behind them. Partners will walk away with ideas on how they can apply these statistics to their 2023 business plan, and insight into the ways Kaseya is applying the findings to our roadmap moving forward
What are you looking forward to at the event this year?
This will be my first time attending NerdioCon, so I’m excited for the whole experience!
Looking forward to connecting with partners and sharing the research we’ve done on how MSPs can continue to grow and capitalize on trends in the market. At the end of the day, MSPs continue to be the core of the IT channel and Kaseya’s business. They are essential service providers for millions of small and midsize businesses (SMBs) worldwide. We hope that this event provides great insights and sheds light on this industry that continues to thrive.
What trends do you think we’ll be seeing in the partner space in the year to come?
Based on Datto’s recent State of the MSP report, the key findings showed:
- Cybersecurity is still a very large area for growth. While services for ransomware and phishing/email security remain the top focus for MSPs, others are finding further growth offering services around expanding reporting, auditing, training and policy building for clients.
- Revenue associated with managed security services seems to be shifting to break-fix across regions. Reasons vary, but many feel this shift is not the same as the break-fix the industry dealt with 20 years ago. Break-fix has conceptually changed to more of a co-managed service offered by MSPs to help over-burdened IT departments in larger companies stay afloat.
- Cloud-based infrastructure design and management and office productivity software services are the top managed services currently offered. There is a big opportunity for new solution offerings with a strong intent to add new solutions in the next year across the board, primarily around collaboration software (26%) and storage design and implementation (25%).
- The hybrid workforce (remote + office) is here to stay. There are a few MSPs that have clients whose workforces are fully remote, but most have settled into a permanent hybrid plan. MSPs will now need to ensure all offerings accommodate this model.
Overall, MSPs are looking to reduce operational cost and become more efficient. That is the goal of IT Complete, Every technician needs to be Multi-Functional – one person or a small team has to DO-IT-ALL, bouncing between different applications and tools. IT Complete is built specifically to serve these over-worked, under-resourced, under-funded, and under-appreciated IT generalists. The platform is purpose-built for the MSP to be complete, integrated, intelligent and prices-right.
Finally, who are your “nerd icons”? That is, who do you look up to in the tech industry? And/or who has influenced your career in it?
My ‘nerd icons’ aren’t necessarily nerds per ser, but icons who have influenced my career. Sarah Blakely, Gary V, Shari Levitan, Richard Branson, Tony Robbins
