End-user computing is in the middle of its biggest transformation in three decades, and it isn't playing out the way most IT leaders expected. Most of what's been said about it so far has been anecdotal. We commissioned independent research to find out what enterprise EUC decision makers are actually doing.
The findings: migration is well underway. Operational complexity has already overtaken platform choice as the real barrier IT teams are fighting.
Our new report, The Great Migration: the forces reshaping enterprise end-user computing—and what comes next, is built for IT leaders and architects setting long-term EUC strategy, cloud operations and workspace teams running hybrid, multi-platform environments today, and anyone who wants to check their modernization plan against what their peers are actually doing instead of what's getting talked about at conferences.
The single-platform era is over, and most enterprises aren't waiting for a clean break to prove it
Running one EUC platform used to be the default. Now it's the exception. Most enterprises are deliberately operating two, three, or more platforms at once, matching the environment to the workload. Microsoft's position inside that mix has grown fast enough that it now shows up in nearly every long-term EUC strategy we surveyed, whether or not Windows 365 or Azure Virtual Desktop is the primary platform.
Licensing pressure opened the door. It's not what enterprises are optimizing for once they're through it
Pricing and licensing changes are what got modernization moving, and that tracks with everything that's happened across the vendor landscape the last two years. But the report shows that motivation has a short shelf life. Once organizations commit, cost stops being the priority that shapes their decisions. Automation, security posture, and shedding legacy operational overhead take over instead, and that shift says more about where this market is headed than the pricing story does.
Choosing where to land was never the bottleneck. Operating what comes next is
The obstacle enterprises report most is the day-to-day reality of running legacy and cloud environments side by side, often for longer than planned, while still keeping the lights on. That operational weight is reshaping how IT teams define success. The report breaks down exactly where that weight shows up and what the organizations ahead of it are doing differently.

Read the full report
The Great Migration lays out where enterprise EUC actually stands, what's really driving the shift, and what separates teams modernizing with intent from teams reacting to disruption. If you're making platform or operating-model calls in the next year or two, this is the data to make them with.