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NERDIO GUIDE

The most overlooked factors and mistakes that drive up AVD and Windows 365 costs.

Amol Dalvi | August 5, 2025

Introduction

While Azure Virtual Desktop (AVD) and Windows 365 offer incredible flexibility, their consumption-based and subscription models contain complex cost levers that are easy to overlook. Without proactive management, these seemingly small misconfigurations can quickly inflate your operational expenditure (OpEx) and undermine the total cost of ownership (TCO), negating the financial benefits of your cloud desktop strategy. 

This guide is to help IT professionals answer the key questions around identifying and eliminating the hidden sources of waste in their enterprise virtual desktop environment.

What are the most common foundational cost management mistakes in virtual desktop environments?

The most significant cost overruns often originate from foundational errors made during initial deployment that are never revisited. Getting these core components right is the first and most critical step in building a cost-efficient virtual desktop infrastructure.

Virtual machines are not correctly sized for user workloads.

A common mistake is applying a one-size-fits-all approach to VM selection, which almost always leads to waste. When you provision all session hosts to handle your most demanding power users, you are paying a premium for resources that your standard users will never touch.

Key mistakes include:

  • Overprovisioning CPU and RAM: Assigning a standard user a VM built for a developer or graphic designer results in paying for idle capacity 24/7.
  • Defaulting to Premium Storage: Using high-IOPS Premium SSDs for the OS disks of every session host when Standard SSDs are often sufficient for most user workloads.
  • Failing to Analyze Post-Deployment: Not using tools like Azure Monitor to analyze actual resource utilization and adjust VM sizes down to match real-world needs. In addition to Azure Monitor, a platform like Nerdio Manager for Enterprise is designed to automate the process of right-sizing AVD images based on performance data to eliminate waste.

Autoscaling strategy not truly aligned with actual usage patterns.

A static or poorly configured autoscaling plan is a primary source of unnecessary compute spending. If your session hosts are running when your users are not working, you are actively wasting money.

Common autoscaling errors include:

  • Using a "9-to-5" Schedule: This ignores flexible work hours, different time zones in a global organization, and part-time employee schedules.
  • Setting Conservative Thresholds: Configuring scaling to only shut down hosts when CPU usage is near zero for an extended period, leaving many hosts running idle.
  • Failing to Deallocate: A critical error is merely disconnecting users but leaving the session host VM running. You must deallocate the VM to stop compute charges.

Not managing storage costs for user profiles and data.

Storage is not an afterthought; it is a significant and escalating component of your monthly Azure bill. The default choices are rarely the most cost-effective ones. A primary mistake is using a single, high-performance storage tier for all components when a tiered approach would be far more economical.

What are the hidden technical factors that silently increase costs?

Beyond the foundational mistakes, several technical details silently inflate your Azure bill. The questions below are often overlooked because they are not part of the primary VM compute cost but accumulate significantly over time.

How does FSLogix profile bloat contribute to unexpected storage costs?

FSLogix profile containers are VHD(X) files that, by default, only expand in size; they do not shrink automatically. Over time, these containers accumulate data and become a major driver of excess storage consumption.

The primary causes of profile bloat include:

  • Cached Application Data: The business apps your users rely on, many of which are part of the Microsoft 365 suite like Teams and OneDrive, are notorious for caching gigabytes of data inside the user profile.
  • User Downloads and Large Files: Users saving large files to their Desktop or Documents folders directly inflates their profile container.
  • Lack of Maintenance: Without a process to regularly "compact" the VHD(X) file, the storage allocated to the container remains high even after the cached data is deleted from within the profile.

This bloat not only increases storage costs but also negatively impacts user experience by increasing login times.

What are the subtle networking charges that are often missed?

Your Azure bill includes more than just the bandwidth your users consume. Several networking components have fixed or variable costs that are frequently left out of cost forecasts.

Be aware of these charges:

  • Data Egress: You are charged for all data leaving an Azure datacenter. In hybrid environments where users access on-premises file servers or other clouds, these costs can be substantial.
  • VPN and ExpressRoute Gateways: These gateways, which connect your on-premises network to Azure, have a significant fixed hourly cost that runs 24/7, regardless of usage.
  • Private Endpoints: While excellent for security, each private endpoint for services like storage accounts has a small hourly charge and data processing fee that adds up across a large environment.

Your central Azure VNet can be a source of significant, often-overlooked networking costs beyond simple data transfer. The flowchart below illustrates how these key services contribute to your monthly bill:

Are outdated or redundant master images consuming expensive storage?

Effective VDI management relies on "golden images," but poor hygiene leads to "image sprawl." This happens when multiple versions, test builds, and snapshots of your master images are left sitting in Azure Storage. Each of these images consumes expensive Premium Storage space, adding unnecessary and often untracked costs to your bill.

What is the hidden operational cost of relying on complex, custom automation scripts?

Many organizations rely on custom PowerShell scripts for tasks like autoscaling or image deployment. While this avoids upfront software costs, it creates "scripting debt"—a significant and hidden operational cost. This cost is not on your Azure bill; it is paid in your engineers' time spent maintaining, troubleshooting, and updating brittle scripts every time an Azure API changes or a new requirement emerges.

What are the key cost differences between managing AVD and Windows 365?

Although both deliver a Windows desktop from the cloud, as you just read, their cost models are fundamentally different. AVD is a highly flexible virtual desktop infrastructure (VDI) platform where you manage the underlying components and pay for the resources you consume. In contrast, Windows 365 is a complete software-as-a-service (SaaS) solution that provides a full Cloud PC for a fixed, predictable monthly price per user. 

AVD offers more customization and control, while Windows 365 provides simplicity and predictable costs. AVD can be more cost-effective than Windows 365 if you can leverage aggressive, usage-based autoscaling to deallocate VMs when they are not in use. This is because AVD’s consumption-based model allows for significant optimization, while Windows 365's fixed license cost can lead to paying for resources that are not fully utilized.

The table below points out some  platform-specific cost mistakes.

Feature Azure Virtual Desktop (AVD) Windows 365
Primary Cost Model Consumption-based (pay for what you use: compute, storage, networking). Fixed license (predictable per-user, per-month cost).
Common Mistake 1 Ineffective autoscaling, leading to paying for idle session host compute time. Paying for licenses assigned to inactive or former employees.
Common Mistake 2 Overprovisioning VM sizes and using expensive Premium Storage unnecessarily. Assigning users a higher-tier (more expensive) license than their role requires.
Key Optimization Tactic Implementing aggressive, usage-based autoscaling to deallocate VMs when not in use. Proactive license management: continuously reclaiming and resizing licenses to match current user needs.

What are the unique cost pitfalls in a consumption-based AVD model?

AVD's cost is variable and based entirely on the Azure resources you consume. This offers tremendous potential for optimization but also for waste.

  • Reserved Instance (RI) Mismanagement: Buying a one- or three-year RI for session hosts without a solid long-term forecast can lead to paying for resources you no longer need.
  • Poor Multi-Session Density: Failing to properly configure multi-session hosts to maximize the number of users per VM results in deploying (and paying for) more VMs than necessary.
  • Ignoring Supporting Infrastructure: Forgetting to manage the costs of domain controllers, file servers, and networking components required to support the AVD environment.

What are the primary cost mistakes when using the fixed-price Windows 365 model?

Windows 365 offers a predictable, per-user-per-month license cost, which simplifies budgeting. However, waste can still occur through inefficient license management.

  • Licensing Inactive Users: The most common mistake is continuing to pay for a Cloud PC license for an employee who has left the company or no longer needs it.
  • Overprovisioning Licenses: Assigning a user a higher-tier (and more expensive) Cloud PC than their job function requires.
  • Failing to Resize: Not leveraging the ability to resize a Cloud PC to a less expensive tier when a user's role or needs change.

How can you proactively implement cost governance and optimization?

Controlling cloud desktop costs requires moving from a reactive to a proactive mindset. This involves implementing a framework of continuous monitoring, accountability, and optimization. To achieve this, IT teams must leverage both native Azure tools and third-party platforms designed for granular AVD cost monitoring and reporting.

What is the role of continuous monitoring, tagging, and reporting in cost control?

You cannot manage what you cannot measure. A "set it and forget it" approach is a recipe for budget overruns.

  • Implement a Tagging Strategy: Tagging every resource with its associated department, project, or cost center is the only way to achieve accurate cost allocation and chargeback.
  • Use Native Tools: Regularly review cost breakdowns in Azure Cost Management + Billing, implement the optimization recommendations from Azure Advisor, and set up alerts for unexpected AVD cost spikes.
  • Establish Regular Reviews: Set a recurring meeting (e.g., monthly) to review costs against budgets and identify anomalies before they become major problems.

How can you build a culture of cost accountability within the IT team?

Cost optimization is a team sport. Empower your engineers by giving them visibility into the financial impact of their technical decisions and make cost-efficiency a shared goal. When the team responsible for building the environment is also responsible for its cost, they are naturally incentivized to operate more efficiently.

While establishing these governance frameworks manually is fundamental, many organizations find it complex to execute at scale. This is where specialized management platforms become essential for automating these very processes. For instance, a platform like Nerdio is designed to simplify and automate the tagging, monitoring, and optimization strategies discussed above. The specific capabilities of such platforms are detailed in the next section.

What role do third-party management platforms play in optimizing AVD and Windows 365 costs?

While native Azure tools provide the building blocks for optimization, third-party management platforms provide a comprehensive automation and simplification layer. They are designed to automate complex, repetitive, and error-prone tasks that are essential for cost optimization but difficult to perform manually at scale, with features like advanced, predictive autoscaling to manage AVD cost and performance.

A dedicated management platform can provide:

  • Advanced, Predictive Autoscaling: Using analytics to scale resources based on actual user login/logoff behavior rather than static schedules, maximizing savings.
  • Automated FSLogix Profile Compaction: Automatically running processes to shrink bloated user profile containers during off-hours to reclaim wasted storage.
  • Streamlined Image Management: Simplifying the entire lifecycle of creating, testing, deploying, and retiring master images to reduce both manual effort and storage costs.
  • Unified Cost Reporting and Chargeback: Providing a single pane of glass to view costs across AVD and Windows 365, with detailed reports that make it easy to allocate costs to business units.

For example, a platform like Nerdio Manager for Enterprise directly addresses these challenges by providing automated cost optimization features. Its engine can dynamically scale host pools based on real-time user demand, automatically handle FSLogix profile bloat through scheduled compaction, and provide detailed chargeback reports to assign costs to specific business units, simplifying the complex tasks discussed above.

See this demo to learn how you can optimize processes, imp

Optimize and save

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What key questions should you ask to assess your own environment's cost efficiency?

Use this checklist to begin identifying potential cost savings in your own AVD or Windows 365 environment.

  • Are our VM sizes and storage tiers reviewed quarterly against actual user performance data?
  • Does our autoscaling logic account for all user work patterns, including flexible hours, weekends, and holidays?
  • Are we deallocating VMs, or just disconnecting user sessions?
  • Do we have an automated process for monitoring and compacting FSLogix profile sizes?
  • Can we accurately attribute every dollar of our cloud desktop spend to a specific user group or department?
  • Do we have a process for immediately reclaiming Windows 365 licenses from inactive or former employees?
  • How many hours per month does my team spend maintaining management scripts instead of working on strategic projects?

Know the TCO

This step-by-step wizard tool gives you the total cost of ownership for AVD in your organization.

Frequently Asked Questions

Related resources

About the author

Amol Dalvi

VP, Product

Software product executive and Head of Product at Nerdio, with 15+ years leading engineering teams and 9+ years growing a successful software startup to 20+ employees. A 3x startup founder and angel investor, with deep expertise in Microsoft full stack development, cloud, and SaaS. Patent holder, Certified Scrum Master, and agile product leader.

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