The Citrix exit playbook: Real talk from a UK MSP

Most MSPs still on Citrix know the clock is ticking. The jump to AVD feels bigger than it actually is. BTM IT made the call to finally move, executed it, and kept building... layering M365 management on top of AVD to create a Microsoft practice that's both scalable and profitable. 

In this peer-to-peer fireside chat, Andy Stevens, CTO and Co-Owner of BTM IT, walks through the real decisions his team made. No theory, no slide deck, just what actually happened during the migration. 

• A clear business case for leaving Citrix, including how to present it to clients who are reluctant to move. 

• A practical picture of what AVD and M365 management looks like across multiple tenants without scaling headcount. 

• An honest view of where the margin actually lives in a Microsoft-centric MSP practice. 

• What to expect in the first 90 days of an AVD migration and the decisions with the biggest downstream impact.