Set Your Glasses to Sun

September 27th, 2016
Liz Hoscheid
Liz HoscheidSr. Digital Marketing Manager

“The human race is a remarkable creature — one with great potential. I hope that ‘Star Trek’ has helped to show us what we can be if we believe in ourselves and our abilities.” – Gene Roddenberry

Amidst a seemingly endless war, radical cultural changes, and a nation entrenched in a massive civil rights movement, a little known producer named Gene Roddenberry pitched a TV series to CBS — Star Trek. It was set in a future where mankind was filled with the wonder of hope and in awe of the endless possibilities of the unknown.

What better way to memorialize the 50th anniversary of Star Trek than to look at that great unknown at Chicago’s Adler Planetarium — while wearing sunglasses?

Ok, maybe the sunglasses didn’t help, but they sure did look cool.

Alright, alright — they didn’t look cool. But they were fun.

Nerdio is a company filled with nerds (duh), and we’re proud of it. When the 50th anniversary of Star Trek grew closer and closer on our calendars we knew we had to join in on the celebration. So, with a few friends and more sunglasses than the Enterprise had Tribbles, we decided to hop aboard a space shuttle, blast into space, then drop the sunglasses from orbit.

Then we realized none of us could pilot a space shuttle.

Rather than stowaway aboard one of Elon Musk’s ships, we headed over to one of the country’s best planetariums — The Adler Planetarium — during their celebration of Star Trek.

Of course, we needed a bit of practice when it came to approaching complete strangers and handing out sunglasses.

Leveling up our sunglasses game

Ah, the sights and sounds of the Magnificent Mile. We took selfies. We boogied our faces off. We even listened to some jazz music. Turns out it’s like EDM — but with instruments that make sounds.

Our beta test done, it was time for the real thing. We donned our best Trekkie gear (red shirts R.I.P.) and beamed down (via UBER) to the Adler Planetarium’s After Dark party.

Beam us down, Scotty

The sun had just begun to set over Lake Michigan when we arrived. It was amazing to see Trekkie’s — young and old, man or woman, human, Vulcan, or Klingon — coming together to celebrate one of Earth’s best media franchises. Sure, we handed out sunglasses and talked about all the great things Nerdio provides businesses like the company hacks that we are. CLICK HERE TO SEE THE COOL STUFF WE DO

Ahem — but what really struck us was everyone’s openness to speak to us, their fellow nerds, beyond talking about Nerdio. We soon started bonding over our favorite Star Trek moments, debated over which of the series were better, even delving into comics, video games, and tabletop games.

The star set

By the end of the night we found ourselves separated into different groups, checking out costumes and reliving our favorite moments of the original Star Trek series with complete strangers who shared a common passion with us.

Because truthfully, ‘nerd’ is just another name for ‘passionate’. Nerds are people who take a topic or interest and become so enamored with it they make it their own, build upon it, then share it with the world.

As the sun disappeared over the horizon, it was time to pack up and call it a night. While the world may never be a perfect place, we’re confident that Gene Roddenberry’s hopeful presentation of the future is sure to be celebrated for generations to come.