4 Reasons to Kickstart SaaS API Integrations

November 15th, 2018
Andrew Bunyi
Andrew BunyiCloud CIO

One of the biggest disadvantages of old legacy hardware and software systems is that they’re no longer able to work across teams in any modern, appreciable way.

Let’s say your legacy business apps are arranged in three distinct software solution groups — one for your sales team, one for your marketing team and another for executives and operational managers. Each of those solutions contains critical information about your customers along the various stages of their journey with your company. But if those three software “silos” aren’t built to work together — if they don’t offer any type of meaningful integration with one another — they’re really not a “solution” at all. They create a logjam within your business and, make no mistake, it’s one that you absolutely can’t afford.

We’ve combed through many conversations with IT pros and distilled the reasons to implement Software-as-a-Service (SaaS) API integrations into four main categories:

1. Unlock Data Silos

According to one recent study, enterprises literally waste a combined $140 billion (!) on data that is currently trapped in siloed-off legacy systems around the world.


This means that if you are using old equipment with dated software apps, it’s a case of “the left hand doesn’t know what the right hand is doing” in the worst possible way. For example, if a new sales lead first makes contact with your marketing department, those professionals probably don’t have a fluid and organic way to hand that lead off to sales. And, it’s not just a struggle for your internal employees. It is important for any prospective customer to be treated in a way that adds to their buying experience instead of detracting from it. When vying for new customers and trying to connect with prospects, be sure to consider the increased competition you’re likely facing in your industry from every angle.

That same study revealed that a full 47% of companies say that this type of disconnected data is negatively impacting their organizations. For example, it hampers their ability to innovate, as well as develop new products and services, and quickly get them out to the people who matter most: their customers.

Your business needs to continue to grow and evolve using the latest technology to gain the newest business. You can’t just be ready to meet the challenges of today. You also need to remain agile and prepare yourself for the challenges of tomorrow, too.

2. Modernize Your Business

The concept at the heart of SaaS or “software-as-a-service”, pulverizes all those legacy issues. The types of SaaS solutions that businesses in every industry need are built for integrations, meaning that a single business can connect all of their systems together, ushering in a bold new era of data sharing, productivity and collaboration along the way.

SaaS is hardly a new concept to technology professionals. After all, integrations have been around for as long as the personal computer. But a lot of people might not be aware of just how hard most SaaS vendors are working to guarantee that their own customers can integrate all (or the vast majority) of their business systems together.

This is true regardless of what it is that you’re talking about — whether you’re speaking of an on-premises solution or a newly purchased piece of cloud technology. The key thing to understand is that when your systems work together like this, you do more than just break down the types of aforementioned silos that do little more than hold your business back.

You go a long way toward guaranteeing that your technology strategy is properly aligned with your long-term strategy as a business, making “success” no longer a question of “if” but “when” at the exact same time.

3. Improve Teamwork

Companies that embrace SaaS API integrations and cloud technology better position themselves to enjoy many critical benefits, essentially all at the same time. A properly integrated SaaS environment allows data to quickly flow where and when it’s needed. This helps IT staffs accelerate user adoption and streamlines everyday business processes

Even though the best SaaS instances employ multiple solutions (like Microsoft Office 365, server apps, monitoring app functions), everything comes together to act as one larger system built for the real-time exchange of data and processes.  Another benefit of SaaS integration is bringing systems, applications and even entire environments together as a consolidated unit.


For your internal groups, a key benefit of SaaS is that you gain a business that is able to operate more efficiently and with more agility than ever before. In addition, you’ll enjoy significant benefits like:

  • Dramatically improved operational efficiency
  • Faster time-to-market for your products and services
  • Better internal communication, which empowers both productivity and collaboration
  • A far-improved ability to support and retain your customers
  • Significantly reduced operational costs
  • Majorly increased revenues

But in the end, SaaS API integrations bring with them the most important benefit of all: the type of increased competitive edge that will serve your business, its people and its customers well for years to come.

There’s a reason why experts estimate that nearly one-third of the worldwide enterprise application market will be SaaS-based by as soon as the end of the year: the long-term benefits of taking this seemingly simple step literally cannot be overstated.

4. Interconnect All Your IT

The role that IT plays in your business is only going to get more important as time goes on — even if you’re not necessarily running a “technology organization” in the most literal sense of the term.

Remember that more data was created during the last two years than at any point in human history leading up to the present. That data is more than just 1s and 0s. Your data is a collection of valuable, actionable intelligence that you can use to learn as much as you can about the people you’ve dedicated yourself to serving. As long as your systems are all integrated together, that is.

This is why SaaS API integrations are so important — and why they’re only going to continue to get more important as time goes on. When you interconnect your most important systems, you guarantee that everything is more meaningful and more powerful as a unit than any one element could be on its own. It’s imperative that you heavily consider software-as-a-service to provide you with all of the answers you seek.