3 Ways to Benefit From a Company Newsletter

August 30th, 2018
Scott Kaplan
Scott Kaplan

As an MSP business owner or employee, you probably already wear a lot of hats during your workday. In fact, you might protest that you’re a technical professional and not a writer. At the same time, you know a lot of things that your prospects and customers would appreciate you sharing with them. With the right tools, offering a company newsletter doesn’t need to take a lot of time or a large investment.

Three Ways to Benefit Your Business With a Company Newsletter

Do you want people to learn more about your company, become loyal to your brand, and even tell their friends and associates about your company? Sending out a company newsletter can benefit both your business and your customers in multiple ways.

1. Build Your Brand and Credibility

You already know that most people get so many email messages that they don’t bother to read them all. Believe it or not, some companies have created valuable newsletters that subscribers actually worry about missing. Even though you can classify your newsletter under the heading of MSP marketing, you shouldn’t always try to sell.

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Your newsletter could include timely articles to help your readers improve digital security, reduce storage costs, or tackle some other common issue. You might even craft short videos or hold webinars and simply link to them within the newsletter. When your subscribers begin to rely upon you for information, you can also bet that they will think of you when it is time to work with an MSP like you.

Certainly, you will hope to increase brand loyalty and sales, so you should still incorporate marketing messages into each communication. At the same time, you will only achieve your business goals if you make sure that your customers look forward to your communications because they expect to offer you their attention because they know that you will return the favor by providing something beneficial to them. The more quality content you offer, the more your readers will associate your brand with value.

2. Grow a Subscriber List

Many seasoned marketers have commented that large, permission-marketing lists are incredibly valuable. Can you imagine your company benefiting from having of hundreds or even thousands of people you can contact directly when you decide to run a promotion or offer a new service?

Besides simply gaining an invite to email your subscribers, you also have a chance to learn more about them. Your audience will have to subscribe to your newsletter list, and that means they will have to provide you with their email address at the very least. You’re also free to ask for more information, and you may allow subscribers to include such important information as their job title, company size, and specific interests.

At first, you may have trouble getting people to subscribe to another newsletter. Many companies employ something called a “lead magnet” to attract subscribers. A lead magnet simply describes something that your visitors will find valuable enough to exchange for their information. Some common examples could include a white paper that explains your market’s pain points, an online how-to seminar, or even a promotional offer for your business.

3. Increase Revenues

If you’re going to invest in your company newsletter, you will certainly want to employ it to help you make more money. This highlights just a few ways you can put your communication to work for you:

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  • Send out promotions for discounts or added services to encourage your readers to buy or upgrade.
  • Encourage sharing of your good content in order to improve the chance that you can gain new leads from the connections that your current subscribers have.
  • Send out surveys that can help you gain even more information about the people and businesses on your list.

How to Get Started With Your Company Newsletter

You can find a lot of services that will help you manage your subscriber lists and even email the newsletters on a schedule. Some of the popular email marketing services include AWeber, MailChimp, and GetResponse. You can use these to send out regular newsletters on a certain day of the week or month, or you can even create a series of newsletters that begin when a new subscriber signs up.

If you’d rather not compose your own newsletters, you can always jot down your ideas and pass them off to a freelance writer who has the skills to put your vision into words. At the very least, you should make sure somebody else proofreads your newsletter content to help you avoid any embarrassing typos.

Once you have finished the initial work of setting up a subscriber form and your email marketing service, running the newsletter should not take much time out of your day. However, if you pass on the idea of sending out regular communication, you could sacrifice a good chance to enhance your brand and grow sales.