3 Types of Digital Content CSPs Need to Start Using

May 24th, 2018
Liz Hoscheid
Liz HoscheidSr. Digital Marketing Manager

As a tech-oriented company, you’re may already have a stellar website. You may also be publishing quality blogs while expanding your reach with a terrific social media strategy. Yet you may be missing out on three other forms of content that could be expanding your reach even further. These are videos, podcasts and webinars.

When it comes to generating interest and fans, videos, podcasts and webinars are hot. Yet many may mistakenly believe they come with a high cost and even higher complications that make them too hot to handle. That’s not necessarily true. There are plenty of tools and resources that put these effective marketing tactics within reach, making it relatively easy to get started.

1. Video

Videos continue to soar as one of the most popular forms of online content, with 45 percent of the online audience watching more than 60 minutes of videos on YouTube or Facebook every week. Four times as many consumers would rather watch a video about products or services than read about them, and 43 percent say they want even more videos from content marketers.

video content

Getting your CSP videos into the mix can be as easy as picking up your phone. Some companies have great success shooting videos right from their smartphones, which may be a prime place to start. You can always upgrade to equipment that includes:

  • Quality video camera, with a rundown on top choices from Impact
  • Additional microphones
  • Mounting equipment
  • Studio lights

Get a rundown on video basics with Impact’s 6 Simple Steps to getting started with video marketing. Here you’ll find suggestions and resources that can help you shoot and produce videos like a pro.

Quick Video Tips

Marketing videos come in many different forms, none of which have to be all that complicated. Some of the most popular video types include:

  • Brand videos that showcase your mission or products
  • Demo videos that demonstrate your software and services
  • Explainer videos that break down a topic for better understanding
  • How-to videos that provide step-by-step instructions

Reach the widest video audience by publishing your video on your company YouTube channel and embedding them on your website.


2. Podcasting

Whether it’s during their daily commute or weekly chores, nearly one in five American adults listen to podcasts. These audio recordings have less competition than blogs, can reach a fresh audience, and allow you greater intimacy than the written word.

The most interesting podcasts typically have two or three different hosts discussing several different topics. A quality microphone is the main piece of equipment required, and you can find a solid microphone-headset or USB mic for under $75.

The easiest way to produce a podcast is to call your co-hosts over Skype, record the call, and then edit and add music to the finished product. You then publish your podcast, making it available for downloading and listening at the audience’s convenience.

Quick Podcast Tips

Podcasts tend to do best when they are:

  • 22 minutes long
  • Posted weekly
  • Published on a Tuesday

Get a more detailed rundown on producing a successful podcast at Buffer, and more advanced tips from LifeHacker.

hosting a webinar

3. Webinars

Webinars are live video presentations that often double as online workshops or seminars. With the ability to draw large crowds and avid participation, they’re ranked as one of the top three most effective content marketing tactics.

At the very least, the only equipment you need is your computer’s built-in video camera, a quality microphone, an internet connection and a platform on which to broadcast your webinar. You can even broadcast a live webinar for free using Google+ Hangouts, with a 12-step plan already outlined for you.

Once you see how easy and profitable webinars can be, you can always invest in more advanced webinar software that further helps you plan, promote and produce your webinars.

  • Capterra gives you a straightforward list of numerous webinar software options
  • Growth Marketing Pro ranks and reviews 12 different webinar software packages

Quick Webinar Tips

Before you get to the production stage of your webinar, you’ll want to make sure you have all the other pieces firmly in place. These include:

  • A captivating title and topic
  • The material you’re going to present
  • Any guests you want in attendance
  • A goal of what you want your webinar to achieve

A major factor in your webinar’s success is how well you promote the webinar to get the highest possible number of attendees.

One additional quick tip that applies to videos, podcasts and webinars is to refrain from getting discouraged. Like learning anything new, it may take a bit of practice before you feel fully comfortable behind the video camera, in front of the video camera, or behind the mic.

Keep at it, knowing that each production is opening yet another avenue of marketing and creating new audiences for your cloud solution provider. This, in turn, results in greater awareness of your brand and greater opportunities for success.