Have you thought about what your business’ website should look like and what content should be posted on that site? Of course you have. The truth is that every small business needs a website if it has any hope of attracting new prospects and maintaining existing customers.
In fact, 71 percent of all small business owners have a website, and 92 percent of business owners who said that they do not have a website plan on having one by the end of 2018. The challenge you have as an MSP business owner, however, is to understand all the elements that help you build an outstanding website. If you implement the following strategies, you will be well on your way to achieving this goal.
1. Go for a clean design
There are many businesses who spend vast amounts of money on website design in the belief that it is the key to attracting visitors. However, instead of paying for elaborate design schemes, opt for a clean, uncluttered look that focuses on easy navigation for your visitors.
Websites that are overly colorful and “busy” in terms of the number of items on the screen can distract visitors from the main purpose of your site, which is to persuade them to engage with your products and services.
That does not mean that you need to be dull or unimaginative. In fact, you should use colors that are appealing and fonts that grab attention. Just make sure that visitors are met with pages that are easy to navigate because the main goal for your business is to keep them engaged.
2. Create original and valuable content
You’ve probably heard the term “content marketing” often in recent years and that’s because it’s an effective way to attract prospects and keep your existing customers happy.
Website content can refer to many things, such as blog entries, videos, e-books, newsletters, whitepapers, and podcasts that you create or offer to provide people with information related to your services. However, the most important aspect of creating content is understanding value as it relates to that content.
What constitutes valuable content?
Valuable content answers the most basic question that a reader would have when he or she is about to click on an article or a video, namely: “What’s in it for me?” This translates to what problem does your content solve or what want or need does your content fulfill?
You must ask these questions before you create any piece of content, and you need to be hard on yourself because any content that does not provide value should be eliminated. If you don’t have an in-house staff of qualified writers to create your content, you can outsource that task to a digital marketing agency or a qualified freelancer – and they can also make sure that your content includes keywords that will help your website rank higher on search engines.
3. Visual marketing is essential
A text-heavy website can crush the appeal of your website because visitors don’t want to feel as if they are browsing through a technical textbook. That’s why visual marketing has become important – because images can sell your products and services in a more powerful way than words ever could before.
In fact, you only have to look at the number of social media campaigns on Instagram and Snapchat to see that businesses are taking advantage of visual-based platforms to engage their audiences, especially millennials (if that’s who you’re targeting), who love pictures, GIFs, and videos, for example. Using videos to post tutorials, feature interviews, and introduce your team members to visitors can boost your website’s engagement level.
You can also take advantage of newer forms of visual marketing like live streams, which allow you to post videos of events as they occur, such as the unveiling of a new product or service you’ll be offering, or let you host an interactive question-and-answer session with online users.
Harness the power of your website
Never forget that your website is not simply a place where visitors come to browse. It’s a source of information about relevant information in your industry and the means by which you can brand your business and distinguish your services from your competition. By applying these strategies, you’ll create a powerful tool in your marketing arsenal.