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How Microsoft Made Azure an Easy Choice for MSPs 

Amol Dalvi
Amol DalviVP, Product
Windows Virtual Desktop
June 24, 2019Articles

Nearly two-thirds of all Fortune 500 companies have turned to Microsoft Azure as their trusted cloud computing solution. Astoundingly, Microsoft Azure currently accepts an average of 1,000 customers daily. Companies large and small turn to Microsoft Azure for scalable, reliable, and secure cloud storage, data recovery, and business solutions. It wasn’t always that easy, and Microsoft has worked hard over the past several years to make Azure the leader in the public cloud space. 

Strategic decisions that changed the trajectory of Azure 

Before March 2014, Microsoft Azure was known as Windows Azure. In 2011, Satya Nadella, now CEO of Microsoft, took over the Server & Tools division with the mission of making a stronger cloud computing solution. He believed that Microsoft should be on the road to cloud domination; the idea led to a series of changes and web-based tools. The redesign of Azure’s portal focused on ease of use that benefited all customers. 


Another major strategic shift was the support for Linux based servers. As a major commitment for a company that develops Windows OS, it showed that Microsoft was ready to be a leader in the public cloud space. Microsoft Azure focused on putting the customer and MSPs first. As part of their dedication to customer needs, Microsoft Azure is effectively designed to support Windows, non-Windows OS, and Linux OS. By embracing the technologies of their biggest competitors, Microsoft can adopt a bottom-to-top, customer-first approach.  


In fact, the change in name also represented the forward-thinking idea that the big technology giants should “play nice” if they wanted to continue to succeed in an increasingly competitive environment. By creating a consumer-driven approach that started with a simple name change, Microsoft Azure has been able to continue to grow and effectively respond to the needs of an interconnected digital world. 


Through this approach, Microsoft Azure has created the foundation for any operating system to effectively leverage its virtual cloud network, complete computing tasks, and securely store data. 

Building on existing relationships with MSPs and customers 

Hybrid Usage – Microsoft Azure has rolled out Azure Hybrid Benefit, a way for MSPs and companies to leverage their pre-existing commitments to Microsoft. In layman’s terms, the hybrid usage solution ensures that customers can stretch their dollar further. Companies can transfer over or use Windows Server OS licenses to run Windows virtual machines in Azure, and pay for the compute resources, reducing the cost of running the VMs by 40% in some cases. 


Reserved Instances – Microsoft provides incentives to organizations that are willing to commit to Azure. Commit to virtual machine resources for a year and you can get up to 25% discount, and three-year commitments can lead to 33% discounts. Combined with Azure Hybrid Benefit the savings are substantial. But Microsoft didn’t stop there. Wanting to make sure they build a long-term relationship with MSPs and customers, they have introduced ways to exchange or return reserved instances for a reasonable charge. 

 Click here to read more about increasing your margins in Azure


Versatile Integration – Microsoft Azure features the ability to readily integrate with other Microsoft products such as Outlook and Office 365. 


Retain Control and Ownership of Data – Microsoft offers detailed information regarding how company data is stored, secured, and handled. At all times, companies retain control and ownership of their data, which means that it will not be disclosed or placed into the wrong hands. 

The Bottom Line: Transitioning to Microsoft Azure 

Microsoft Azure is proud to be one of the most advanced cloud solutions on the market. It features an advanced security system, including: Threat Intelligence, Azure Information Protection, Multi-Factor Authorization, Advanced Threat Analytics, and other security tools to ensure that possible threats are analyzed, identified, and reacted to in real time. The latter security benefits are coupled with Microsoft’s decades-long history of enterprise software experience. In fact, Microsoft is at the forefront of improving operational management, threat-mitigation practices and security-focused software development. 


Finally, Microsoft offers discounted Azure pricing for MSPs, the ability to exchange and return RIs, and reserved instances, all within Azure. In conclusion, Microsoft Azure is strategically built and designed to put the customer’s needs first. And migrating to Azure has never been easier than with the help of the Nerdio team.


To learn more about how Nerdio can help your business transition to Microsoft Azure, contact a Nerdio Azure expert today. 

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